On the Fly

Client: Pioneer
Production: Nectar9 / Ugly Duckling Films
Role: Original Music

Cool lifestyle film, "On the Fly," produced for Pioneer, showing off its new AppRadio product. This was used for marketing across the Asia-Pacific and Middle-East regions.

"On the Fly"

"Bad Track"

Central to Pioneer’s AppRadio campaign (for which we produced the track “On the Fly”), Nectar9 developed an interactive web app simulation of AppRadio. To display its Aupeo app’s Pandora-style thumbs-up/thumbs-down of songs, we were asked to develop a “bad track”. When we asked for clarification, the producer said “you know, something like ‘I like to drink / water from the sink’” – which is exactly what we went with. It may be the “bad track”—but it was reportedly a big hit with at Nectar9, who affectionately gave the composer, Stephen Frost, the artist name "Dirtyfrost".

Credits

Music: Stephen Frost AKA "Dirtyfrost"
Vocals: Stephen Frost & Michael Brady

"Bad Track"

"Pioneer Case Study"